If you are doing Affiliate Marketing or you want to promote Your website Or you need to promote your Client Business , Then you need to Run Ads on Google Adword.
First you need to Search on google about google adword , Then click on google ads website , When site is opened then click on sign in with your gmail.And you will be Forwarded to Google adword account.Then click on create account and Setup your first ad, if you want to promote your own website then click on Website Traffic, If you want to promote your Video , then you need to select Video ad , If you want to call for your business then you need to select CALL Ads.
How Google Ads work
Google Adword works under Pay per Click ( PPC ) .That means you need to target your audience with the help of Keyword. Also you can select bid with the help of your Keyword.
Types of Google Ads
Google Adword Allows you to create Different Types of Compaigns like as
5.App Promoting Campaigns
Optimize your landing page
If you are doing Affiliate marketing and you dont have website then you need to make your own landing page , You can easily create and make your landing page from Wix.com.